Bazooka Joe is awarded all the accolades for the comic-wrapped block of bubblegum, but as far as I’m aware they were beaten to the punch by the fine folks at the Fleer Corporation by a matter of years.
Fleer was wrapping its Dubble Bubble in comics (with fortunes and such as a bonus) since 1930, and more specifically featured the adventures of Pud, his brother Tim, their sister Sis (naming creativity was at a premium back home, apparently) and their pal Butch.
There were a few other kids, but the aforementioned four made up the cast as they appeared in a series of half-page comic book ads through the 1950s, drawn by Ray Thompson. A pretty typical adventure had the kids solve a problem with gum and then extol its virtues, to wit:
|Did I say typical? That was a scene from American Horror Story.|
Oddly, Sis was really fixated on the secret flavor of Dubble Bubble. Her coy acknowledgements seem to hide the fact that the secret flavor is “sugar.”
|I think she might just be having a fit.|
One of the strange qualities of Dubble Bubble was its ability to defy gravity, practically granting the power of flight. I guess it’s a Wonka product. BURP, CHARLIE!
|100% not science.|
The greatest arc in the multitude of Dubble Bubble gang adventures involved a series of unescorted jouneys to every corner of the earth wherein the group evangelized for the long lasting secret flavor of Dubble Bubble to a bunch of goofy savages and moronic foreigners. Stupid Egyptians and their wonders of the world, here's a bubble!
|Again with the sweet secret taste!|
And lastly, let’s go out on an innuendo.
|What, Pud thinks he's too good for a knothole now?|
Oh, by the way, here’s my favorite piece of comic trivia, loosely related to the Dubble Bubble bunch: The artist who created the Dubble Bubble Kids' latter-day equivalent, Bazooka Joe and his pals, was Wesley Morse, an artist with dozens of pornographic Tijuana Bibles to his credit. Enjoy that gum!