|Step One, Extra money in spare time! Step Two, Good Pay Job! Step Three, Bright future! It am just that easy!|
Overly-dry promises of financial independence are all well and good, but comics are a visual medium! If we're going to sell fear, dread and simmering resentment, the way to really do it is with COMICS!
How about a little four-color urban terror...
|Joe's really gonna clean up when the government finally legalizes The Purge.|
|Bill will be back with a gun, mark my words.|
|There's also a lot of money to be made in repairing all the damage Electroman caues by busting through walls and panel borders like that.|
Cynically, the majority of these ads targeted themselves at high-school dropouts, kids too poor to make it to college, and other readers who'd missed out on a full educational diploma. While comic books were typically the terrain of young children, the cultural understanding was that anyone in their teens - particularly in their late teens - who still read comic books was angling for a life of underachieving and maybe a little hoboing on the side. So this was their market.
|"Now you just march right home and think about what you've done."|
Which is a message seemingly at odds with the public service announcements they usedta run in the very same books:
|On the other hand, Alvin, I hear you can learn locksmithing at home and make a fortune from endemic middle class dread.|