Gone & Forgotten

Captain Hadacol Are you tired? Feeling run down? Lost that pep and verve? Well, have I got the superhero for you – his name is Captain Hadacol, and he is here to get your kids drunk ! The Captain’s namesake was the patent medication Hadacol, an over-the-counter “health tonic” that grew to enormous popularity in Dry Counties in the U.S. - despite looking and tasting like bilgewater - because of its 12% alcohol content.  It even thrived where alcohol was more readily available, owing to the natural hucksterism of its inventor, former Louisiana State Senator Dudley J. LeBlanc, twelve-time winner of the “Name That Sounds Most Like A Guy Who Gets Rich Off Of Snake Oil” Awards, Southeast Division. LeBlanc kept Hadacol’s popularity soaring with a number of promotional gimmicks, including the wildly popular Hadacol Caravan – a traveling concert featuring stars such as Hank Williams, Rudy Vallee and Jack Dempsey, and admission to which was paid in Hadacol box tops.  "...Drink up!" The...